NutmegLabs, Inc announced that a new feature of Digital Booking Solution, "Marketing Automation", is now available. The Marketing Automation feature allows users to automate important marketing touch points after booking by cross-selling and up-selling with efficient recommendations for customers.

Details of Marketing Automation here

Background & Value

Local Experience Providers need to take care of cross-selling and up-selling through manual procedures like contacting customers individually via phone, or sending template emails, because there is a great opportunity to get higher sales after customers make bookings. This requires the provider to spend a lot of time and resources. At the same time, these communications are not always appealing to customers due to lack of available information about products.

As a consequence, providers miss the opportunity for higher sales from customers by using manual procedures. Even online procedures for cross-selling or up-selling can give customers a frustrating experience due to having to repetitively re-enter their information, which can lead them to give up.

The Marketing Automation provided by Nutmeg allows users to deliver not only automated recommendations of cross-selling & up-selling after booking, but also customer-friendly procedures with just clicks and verification. Providers may leverage bookings from customers to have additional sales with better marketing until participation, giving providers higher sales in the end.

What is Nutmeg ?

Nutmeg is a Digital Booking Solution for Local Experience Providers where any person can creates their own booking website easily which uses the latest and greatest is web technologies. Nutmeg provides its users not just a booking website, but also an entire, all-in-one booking management and distribution solution allowing the experience provider to build a smart business on cloud services.
* Local experience = tours, attractions, activities, spa and wellness, restaurants and etc...

Overview of Marketing Automation

The feature allows you to have automated marketing procedures that are better and more efficient at attracting customers. It includes recommendations of upgrades and cross-selling products with a well-thought-out timeline after booking to appeal to and get attention of customers. Customers only need to complete a few simple steps to upgrade or book another product. These steps include identity verification that allows for carrying over previous booking info for smooth checkout.

Type of recommendations

• Upgrade with add-ons (available only if a product has add-ons)
• Upgrade to a similar product
• Popular products booked together with the product

Touch points for customers by auto-recommendations

• Thank you page & Thank you email
• Send marketing emails "X days" before participation
• Dedicated recommendation webpage for every booking
• Booking verification
• Reuse of previously-entered customer info (no more entering the same info again)
• Dedicated booking form for a customer (comparison with existing booking)
• Option for customers to unsubscribe from marketing emails

Items for customization

• Recommendation components per product
• Catch phrases for each recommendation
• Time of delivery for marketing email
• Sections of recommendation

Operate Nutmeg by
Company: NutmegLabs, Inc.
Address: 156 2nd St, San Francisco, CA 94105
CEO: Takashi Nakaguchi

Contact us
NutmegLabs, Inc.
In charge: Takashi Nakaguchi
Email: info@nutmeglabs.com